A stylish and simple-to-use digital still camera featuring 2.0 effective megapixels, the Coolpix 2500 is a strategic product designed to penetrate and lead the largest and most competitive digital camera market - the 2-megapixel model sector. This uniquely designed camera will also establish a new Coolpix brand image that places emphasis on the stylish and fun aspects of the Coolpix line. The camera's core users extend across generations to include those seeking a stylish, easy-to-use digital camera that offers excellent portability and superior image quality, and who are also looking for greater fun in digital photography. Featuring a 3x Zoom-Nikkor lens, the Nikon Coolpix 2500 delivers exceptional optical performance, and together with the 2.0 effective megapixels, ensures images of remarkable color, contrast and clarity. The stylish and unique inner-swivel lens design offers the fun and flexibility of free-angle picture taking, while the camera's flat surface and newly developed compact rechargeable battery ensures excellent portability.