HP's best all-around photo paper with exceptional fade resistance, designed to look and feel exactly like a traditional photograph. With HP six-and seven-ink color printing it resists fading for generations - even longer than most trandionally-processed photos. The smooth, matte finish gives your photos a professional non-glare look with vibrant colors, deep blacks, and realistic skin tones for true photo quality. A special coating on the back helps prevent damage to photos stacked in your printer's output tray for convenient, unattended printing. Ideal for high-resolution digital photography, reprints and family photos.