The 1725L-MSR touchmonitor is based on the popular 1725L touchmonitor but includes an integrated three-stripe, ergonomically-placed magnetic stripe reader (MSR). The MSR is incorporated into the monitor housing and is designed to flow with the elegant styling of the monitor, rather than looking like a tacked-on afterthought. Available with a choice of touch technologies, the 1725L-MSR is targeted toward applications that require the use of credit/debit cards, loyalty cards, and other card transactions. Unlike most MSRs, the 1725L-MSR also reads the third data stripe, normally reserved for applications such as customer loyalty programs.