DYMO's mission is to become the recognized leader in innovative solutions that help people organize and identify their world. In pursuit of this mission, DYMO manufactures and distributes a broad range of products for home, office and commercial use. This label is ideal for smooth, flat, textured and rough surfaces. It is formulated with permanent adhesive. The unique thermal transfer technology puts smear-proof black printing on white tape and it can be used in outdoor settings. Metallized polyester is great for asset tagging and other general identification applications.