Innobella is a brand new range of genuine consumables offered by Brother. The name is a representation of the "innovative" technology providing Brother customer's with "beautiful“and “long lasting” print results. Innobella ink and paper are light fade, ozone fade, and therefore color fast resistant. Brother”s Innobella ink has an advanced chemical formula and when printed on Brother's special coated Innobella Glossy Paper, it will provide long lasting photos for long lasting memories.